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Making the Most of Mobile

How the mobile web can deliver huge Channel Shift savings for public sector organisations

As more people access the web via smartphones and tablets, your web presence must be ready to meet their needs. Delivering a great user experience across every mobile device is the key to engaging users and providing the service they want and expect. The good news is that the mobile revolution presents a huge opportunity to shift more service delivery to online channels - and reap much-needed cost savings. This ebook shows you how.

Per cent of visitors via a mobile device

Contents

This document contains the key information for organisations looking to engage with customers via mobile devices, increase channel shift: and see a significant return on investment. The ebook includes:

  • Mobile Web and the Channel Shift Imperative
  • Calculate the Cost Savings
  • Understand Customer Use of Mobile
  • Develop a Mobile Service Delivery Channel
  • Mobile Apps vs Responsive vs Mobile Websites pros and cons
  • Bring Processes into the Mobile Age
  • Client case studies
    • Dorsetforyou.com web portal caters to huge increase in mobile traffic
    • South Tyneside Council achieves 4 star rating with GOSS
    • Mobile Site Transforms Service at Brittany Ferries
    • Shifting Channels at Mendip District Council 

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