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Google Analytics / Universal Analytics

Many organisations use Google Analytics / Universal Analytics to track their website visitors, user journeys, interactions, failures and successes. Fully understanding Google Analytics / Universal Analytics will give you invaluable insight to make actionable improvements. Our training will help you understand and improve upon your platform measurement capabilities.


What will I learn?

Google Analytics Training Basic Day 1

  • Google Analytics Basic Training Course
  • What is Analytics and why is it important?
  • Key metrics used in Google Analytics
  • Google Analytics Reporting Interface
  • Key reports in Google Analytics
  • Audience Report
  • Acquisition Report
  • Google Ads report linking
  • Google Search Console linking
  • Campaign Tracking
  • Real time reports
  • Behaviour Report
  • Setting up Google Analytics goals
  • Conversion Report
  • Segmenting Data 
  • Gaining insight and application of class learning
  • Questions and Answers

Google Analytics Advanced Training Day 2

  • Overview of basic Google Analytics training course
  • How we can customise Google Analytics to suit our business needs
  • Introduction to Google Tag Manager
  • Google Analytics Event Tracking
  • Google Tag Manager Tags, Variables and Triggers
  • Tracking conventions
  • How to setup Google Analytics events using Google Tag Manager
  • Real time reports for testing
  • Other tools for testing
  • Data Layers
  • Principles of E-Commerce tracking
  • Marketing channel attribution
  • Cross-device attribution
  • Advanced Segments
  • Custom Reports
  • Introduction to Google Data Studio
  • Questions and Answers


Duration: 2 consecutive days onsite or at GOSS offices
Max delegates: 6 people
Cost: £3600
Access Plus credit cost: 180

Note - To provide the best training experience our trainer needs access to your GA/GTM accounts so we can build the training around your data.

Custom training and consultancy can be provided. Contact us for more details.