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Overcoming the 5 points of local authority channel shift failure
Five critical weaknesses are seriously compromising the success of channel shift initiatives for the UK's 433 local authorities. We list them and suggest some solutions.
GOSS hosts UK Digital Skills
Plymouth based GOSS Interactive, one of the UK's leading provider of Web Content Management systems, hosted a regional meeting of the UK Digital SkillsTaskforce chaired by TV celebrity Maggie Philbin.
New GOSS Software improves Channel Shift potential
GOSS iCM (intelligent Content Management) has had an upgrade to version 10.0.1.0.
In this fifth part of using social media for digital marketing, I will look at managing risks.
In this forth part of using social media for digital marketing, I will look at understand sustainability.
In this third part of using social media for digital marketing, I will look at driving transactions.
In this second part of using social media for digital marketing, I will look at encouraging interaction.
Social media has massive potential but its scale can be overwhelming. However, once you have defined your strategy and have an idea of what you are looking to achieve, there is possibly no tool more powerful than social media.
Tips for using CRM/CMS integration to increase donations for charities
Unsurprisingly, every-day web usage has grown to 60% of UK adults (Office of National Statistics). And the steady increase in visitors to websites, coupled with technological development of internet innovation has affected how charities have evolved their digital strategy.
Fully transactional websites and the confusion with local government buzzwords
Local Government is always full of the latest industry buzzword. In the last few years we've seen the likes of sustainable communities, step-change, joined-up, streamlined and community engagement.

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