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Social media has massive potential but its scale can be overwhelming. However, once you have defined your strategy and have an idea of what you are looking to achieve, there is possibly no tool more powerful than social media.
Unsurprisingly, every-day web usage has grown to 60% of UK adults (Office of National Statistics). And the steady increase in visitors to websites, coupled with technological development of internet innovation has affected how charities have evolved their digital strategy.
Local Government is always full of the latest industry buzzword. In the last few years we've seen the likes of sustainable communities, step-change, joined-up, streamlined and community engagement.

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