Google Analytics / Universal Analytics
Analyse your site and gain insight.
Many organisations use Google Analytics / Universal Analytics to track their website visitors, user journeys, interactions, failures and successes. Fully understanding Google Analytics / Universal Analytics will give you invaluable insight to make actionable improvements. Our training and consultancy services will help you understand and improve upon your website measurement capabilities.
We offer 3 levels of Google Analytics training courses that can be delivered onsite or here at the GOSS offices.
The first session is a basic course where we review your Google Analytics Reporting Interface and ensure that you understand what each metric truly means and where to find what you need within GA.
The second session is an Advanced course where we look at customising your Google Analytics to provide powerful insight, that can be acted upon to improve your citizen's web experience.
The third course concentrates on the more technical code and customisations for Google Analytics.