Google Analytics / Universal Analytics Advanced
This course is aimed at those who have a working knowledge of Google Analytics / Universal Analytics or who have attended our basic and intermediate courses.
How will I benefit?
Upon completion of the course you will be able to:
- Set up your corporate analytics account and profiles
- Create new properties
- Undertake advanced reporting
- Create custom dashboards
- Set up goals, funnels and conversions
- Interpret Analytics data
- Fully understand the capabilities of Universal Analytics
What will I learn?
The workshop covers:
- How Google Analytics Works
- Google Analytics Tracking Code
- Cleaning Up Your Data
- Measuring Conversion
- Measuring Traffic
- Measuring Content
- Measuring Visitors
- Managing Cookies and Tracking
- Extracting Data
Google Analytics / Universal Analytics advanced training allows you to build on the knowledge gained in your basic and intermediate courses and to use more advanced features of Google Analytics / Universal Analytics. Through the day our experts will provide assistance to those in setting up and maintaining a corporate Google Analytics / Universal Analytics account. This course will help you gain better insight into your web traffic and support the continuous development of your Digital Platform.
Class size: Up to 6
Duration: 1 day
Access Plus credits cost: 90