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Google Analytics / Universal Analytics Advanced

This course is aimed at those who have a working knowledge of Google Analytics / Universal Analytics or who have attended our basic and intermediate courses.


How will I benefit?

Upon completion of the course you will be able to:

  • Set up your corporate analytics account and profiles
  • Create new properties
  • Undertake advanced reporting
  • Create custom dashboards
  • Set up goals, funnels and conversions
  • Interpret Analytics data
  • Fully understand the capabilities of Universal Analytics

What will I learn?

The workshop covers:

  • How Google Analytics Works
  • Google Analytics Tracking Code
  • Administration
  • Cleaning Up Your Data
  • Measuring Conversion
  • Measuring Traffic
  • Measuring Content
  • Measuring Visitors
  • Managing Cookies and Tracking
  • Extracting Data

Google Analytics / Universal Analytics advanced training allows you to build on the knowledge gained in your basic and intermediate courses and to use more advanced features of Google Analytics / Universal Analytics. Through the day our experts will provide assistance to those in setting up and maintaining a corporate Google Analytics / Universal Analytics account. This course will help you gain better insight into your web traffic and support the continuous development of your Digital Platform.

Useful info:

Class size: Up to 6
Duration: 1 day
Cost: £1800
Access Plus credits cost: 90

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