1. Login
  2. Register
Close Icon
  1. Login
  2. Register

New GOSS software to help with efficiency savings and management of marketing campaigns

Today sees the launch of GOSS iCM (intelligent Content Management) version 9.1, the latest upgrade to the market leading Web Content Management Solution built by GOSS Interactive.

Image representing New GOSS software to help with efficiency savings and management of marketing campaigns

The solution allows public, private and third sector organisations to drive efficiency savings into their business by delivering more services online and understanding how website visitors use a website, resulting in potential savings of up to £3 million for some GOSS clients.

Powerful forms extensions

Savings can be realised by the deployment of Forms Expert on websites and mobile devices with staff able to Data browse within GOSS iCM. Website visitors can submit forms and keep check of the status of their progress with a powerful Self-Service Platform.

GOSS iCM makes traditional PDF forms redundant and could well replace specialist form packages and Customer Relationship Management system (CRM) integration, thus delivering significant savings in back office costs.
A recent survey published by GOSS, showed that 72% of the UK's largest charities still use PDF forms on their websites for potential donors, fundraisers and volunteers to complete. GOSS iCM now provides a clear path for all such interactions to be delivered online in one dynamic solution.

Marketing metrics

Additional functionality sees Google Analytics tightly integrated into GOSS iCM. Analytics are displayed alongside page details to allow content contributors to see how their page is performing, make informed decisions about what could be improved and track the success of changes made.

Rob McCarthy, CEO at GOSS Interactive comments; "The latest innovations in GOSS iCM have come as a result of user community feedback. Our new forms capabilities, which came free with version 9, has now been extended so that users have much more power to process submitted data. Services that go thorough multiple steps can also be managed in GOSS iCM, with feedback passed to the website user in real-time."

"The integration with Google Analytics is the first step to enable digital marketers to gain insight and control of their marketing campaigns. This is part of a focus on assisting businesses to gain value from user journeys, metrics and campaign success."

For further information go to GOSS iCM V9.1

Additional functionality in GOSS iCM v9.1 includes

Forms data browser

This allows for form data to be processed by staff, all in GOSS iCM, without having to use expensive CRM systems or specialist forms packages. By using the powerful forms package that comes with all new installations of GOSS iCM, businesses can create service processes for delivery online.

Data entered on a form by a website visitor is stored in GOSS iCM and can be viewed and handled by users in a number of ways.

Marketing dashboard

A tight integration of Google Analytics with GOSS iCM allows analytics to be displayed alongside each page of content. This unique view will give content authors and Marketeers valuable insight into how their content is consumed by site visitors.

External content search

Further enhance related content with external links and media. This tool allows users to search the web via Bing (or other content repositories like SharePoint or Flickr) for related links and media, import them into GOSS iCM and add them to a website, from one simple interface.

Start your savings now!

  1. Have a question or want to know more?
More for Web Managers
Website accessibility - ensuring access to services and information for digital inclusion
Building and maintaining an accessible PC and mobile website
Social media has massive potential but its scale can be overwhelming. However, once you have defined your strategy and have an idea of what you are looking to achieve, there is possibly no tool more powerful than social media.
GOSS utilising open source technology to deliver semantically enhanced content.
GOSS Interactive is the first UK based commercial Web Content Management vendor to sign a contract with the Interactive Knowledge Stack (IKS) project based in Austria. The Project, part-funded by the European Commission, seeks to provide an open source technology platform for semantically enhanced content for the global market.
Get your content out there
Map based holiday search with great features
Twitter, Facebook, Delicious, Flickr

Share this page

Facebook icon Twitter icon Email icon


Print icon