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Step 4 | Channel Access Strategy

Ensuring that services are easily accessible, simple to use, streamlined, convenient, cost effective and robust

Image representing Step 4 | Channel Access Strategy

Channel Access Strategy iconThe channel access strategy defines the organisation-wide approach to service delivery, ensuring that services are easily accessible, simple to use, streamlined, convenient, cost effective and robust. When developing or reviewing channel access strategies, GOSS will take into account both the customer and channel insight as well as considering other strategies within the organisation.

6 Steps for Digital Transformation Success
The Six Steps To Digital Transformation and Channel Shift Success
Step 1 | Engagement & Transformation
Engaging right across the organisation to achieve channel shift and transform the organisation
Step 2 | Customer Insight
Putting the customer at the centre of your thinking and every plan or outcome is built around this ambition
Step 3 | Channel Insight
Gaining an in-depth understanding of the way that channels are currently used for each service
Step 4 | Channel Access Strategy
Step 4 | Channel Access Strategy
Ensuring that services are easily accessible, simple to use, streamlined, convenient, cost effective and robust
Step 5 | Channel Improvements
Implementing the action plan for each channel using the GOSS user centred design (UCD) process
Step 6 | Process Improvements
Transforming services to ensure their processes are completely customer focused and digitally enabled
See more 6 Steps for Digital Transformation Success