Marketing Module

A great website is a valuable asset to the marketing mix for any Marketing and Communications Department.

Campaigns can be launched, amended, monitored and measured. When coupled with the sub-site creation tool, campaigns can be even more targeted to selected segments.

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Mail to Web/contribute to site - users can up-date the site via an easy to use WYSIWYG editor. Attachments such as images can be uploaded and metadata can be selected from a taxonomy.  Watch video

Mass email - collect user data via forms. Data is stored safely in GOSS iCM. Send HTML emails to all or a section of registered users. Customise HTML email templates so that they have the same look, feel and functionality as your website.

Media Library - publish images on one page in a gallery style.  Watch video

Subscribe - users can opt to subscribe to a page. This functionality is similar to a Facebook "like" or a twitter "follow" only with more focus on the user. It allows users to receive an email notification when a major change is made to the page, keeping them up-to-date with information that is useful to them.

RSS - publish content as an RSS feed for consumption by standard RSS readers or to push content to Social Media sites like Twitter or Facebook automatically. Or consume RSS feeds from 3rd party sources, such as news, weather or Social Media sites which can published on the site.  Watch video

GOSS iCM can also support an unlimited of sub-sites. The GOSS Sub-site Creation tool is a must for deploying campaign and microsites.