A tight integration of Google Analytics with GOSS iCM allows analytics to be displayed alongside each page of content. This unique view will give content authors and Marketeers valuable insight into how their content is consumed by site visitors.
"I have demonstrated the new Analytics facility to several members of staff and they are really impressed and it is proving very useful !! " Paul Randall, Tewkesbury Borough Council
Core functionality
| Overview metrics | Advanced reports |
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Extended functionality
Anything that can be tracked in Google Analytics can be added to the Marketing Dashboard including:
- Social Media tracking
- Goals
- Funnels
- Search keywords
- Geo tracking
Gaining insight
By displaying Google Analytics data in the Web Content Management system, content contributors are empowered to understand how their content is viewed and to make changes for improved performance.
For example, if significant page visitors are navigating to contact pages for further information rather than finding it online, content changes may be needed.
Interpreting Google Analytics can deliver further insight to:
- Understand user journeys
- Use analytics to make decisions
- Improve and understand search engine optimisation (SEO)
- Explore how and what content is shared on social networks
