PPC are the paid ads in search engines, found on the right hand side and at the top of "organic" search results. PPC providers such as Google Adwords and Yahoo! Search Engine Marketing provide advertising networks which display text based links across their search result pages.
As both platforms use a bid management system, where you only pay if someone clicks on your advert, with the right management, PPC is an exceptionally effective way of getting a great return on your investment.
At GOSS we take an integrated approach to managing PPC campaigns for our clients. Our strategy includes an extensive analysis of keywords, thought-provoking ad creative, landing pages that improve conversions and a commitment to constant testing and monitoring of the 'long-tail' to maximise ROI. We can manage your campaigns in their entirety or transfer knowledge so you can run effective campaigns in the future.
Contact us to find out more about:
- Setting up campaigns
- Keyword research
- Reporting the success of campaigns
- Increasing ROI of campaigns
- Landing page creation
