Email Marketing is the use of email to plan and deliver permission-based marketing campaigns. Successful email campaigns deliver exactly what customers are looking for in a highly targeted way.
At GOSS we not only create and track your email campaigns, continually measuring their effectiveness and avoiding those junk boxes, but since we're also a design specialist, we can devise the email creation in-house, saving you time and money. Our proven experience in user testing means that we can also build calls to action into your website, ensuring you keep in touch with those customers after they have left the site.
Email campaign outputs include data on individuals that reveal who opened, clicked and forwarded each email. Tracking data can be analysed to identify where your recipients clicked on the email, their subsequent website surfing and ultimately their conversion success. Bounces and unsubscribing recipients are also captured, and synchronised with certain CRM systems so that data is kept accurate and legal.
Contact us to find out more about:
- Creative email campaigns
- Reporting the success of campaigns
- Integrating email campaigns with CRM systems
