Usability & User Experience (UX)
The aim of usability studies is to make your website less cluttered and less complex and therefore easier to use. UX is different from usability. It's about how a visitor feels during and after they have used your website.
For instance, take two roads. A motorway is straight and wide and therefore the most easy and usable but likely to be the most boring. On the other hand, a mountain road which twists and turns is visually appealing, has a high user experience, but is not as easy and accessible to use.
The solution is to find the right balance between usability and user experience; a website that is easy to use as well as promoting a great user experience. GOSS use a series of tools from profiling, eye-tracking and qualitative analysis to find this balance to improve websites that are accessible, easy to use but also have a high level of user experience to increase conversion rates and optimise your sales funnel.
Landing page optimization
Not only do we analyse, but we also test and optimise website journeys to maximise conversion rates. A/B and multivariate testing, allow your customers to feedback on what they like and what they don't, without them even knowing it. Websites can then be made cleaner, clearer and optimised so that calls to action are positioned for the best conversion.
Sales funnel
The sales funnel is the series of pages a user must pass through to reach the end goal of your website. This may include a checkout, call to actions or consists of a series of web pages which lead web site visitors through the sales and checkout process.
