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Mobile website strategy for customer engagement

As more users adopt mobile devices it is important for businesses to understand mobile website usage and customer requirements, which may be similar to your PC website.

But there are differences, particularly in experience, and web managers should aim to embrace the differences and exceed customer expectations.

Mobile strategy Deciding to deliver your mobile website as a sub-site is just one aspect of developing a mobile website strategy. This whitepaper examines user trends and what businesses can do to capitalise on the opportunities that mobile websites offer and includes:

  1. Macro trends
  2. Defining a mobile strategy
  3. Mobile website delivery options
  4. Defining and refining user journeys
  5. Mobile landing page best practice

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