This webinar has ended
Understand how charities can increase donations online.
This webinar illustrated the challenges around usability and current thinking of digital engagement whilst providing insight on how to improve and enhance your online strategy.
Delegates learnt the process of how charities could increase the amount of donations through the web by defining and developing the following process:
1. User personas
Understand your visitors
2. Intelligent analysis
Find out what they are doing
3. Test and refine
Improve the user journey
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View more presentations from Pete Stevens
Whitepapers and reports
- Third sector digital communications and social media survey July 2011
- 5 ways to optimise charity websites to reduce donor aquisition costs
Blogs
