Harnessing the power of the social media buying cycle
As marketers understand the way that social media affects the traditional buying processes, new ways of working to engage consumers has emerged.
These post come from the GOSS experts and cover a wide range of topics including:
- Digital marketing
- Online trends
- Technical views points
- Website reviews and best practice
- Social media tips
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Tips for using social media to increase university applications
Social media usage amongst prospective students is huge and should be a key communication channel for all universities.
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How to launch, promote and optimise your new website
Launching a new website is one part of a process of continually refining and improving your digital offering.
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Share and enjoy (terms and conditions apply)
Imagine the internet had applied for a job and was given an interview.
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7 reasons why universities need to invest in the mobile web
7 reasons why universities need to invest in the mobile web
Whilst apps appear to be in vogue at the moment and seem an attractive way to target young prospective students, providing a mobile version of your website with compelling content and an easy-to-use application process may be more beneficial.
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Re-using web content and copyright
It is easy to find images on the internet, but website editors should understand the law that protects other people's copyright.
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Public Sector Digital Engagement and Social Media
Public Sector Digital Engagement and Social Media
The survey is an important benchmark for public sector organisations to understand current trends in digital communication and social media.
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Public Sector Digital Engagement and Social Media infographic
GOSS Interactive has conducted a survey of Public Sector organisations to benchmark social media and digital communications usage.
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EU Cookie directive and Google Analytics
The EU Cookie directive continues to cause confusion as to best implementation method, partly due to the lack of guidance for a practical solution.
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Defining your website structure and user journeys
Creating a website structure and defining successful user journeys is an ongoing activity.
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Conducting a website review presentation
Conducting a website review and implementing results can increase customer engagement and conversions
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Understanding your top tasks
Bloated websites will have thousands of pages of content that are never or rarely visited. Some organisations have reported that barely 200 pages out of 4000 (that's 5% of website content) account for 85% of website traffic.
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Halloween Fancy Dress
Staff at GOSS like to dress up and celebrate together.
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Conducting a website content audit
The heart of most digital strategies and the place where most activity takes place is the organisation's website.
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Mobile Website Strategy presentation
Deciding to delivery your mobile website as a sub-site is just one aspect of developing a mobile website strategy.
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Understanding your website users
Putting your customers at the centre of your thinking and planning is widely acknowledged as strategic marketing best practice. But what does this mean for your web strategy?
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Mobile website user journeys to build customer relationships
Mobile website user journeys to build customer relationships
The growth of web enabled mobile devices is well reported and clearly there are significant opportunities for revenue growth and customer engagement using the mobile channel.
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Mobile website delivery options
When developing a mobile website strategy, businesses need to understand the delivery options (apps and mobile websites) available before making a decision.
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Mobile website accessibility
The importance of website accessibility has always been a core element of Tim Berners-Lee's concept of the internet.
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Dynamic partnerships for local authorities' web channel strategy
As the public sector begins to get to grips with the transformation of services to online delivery, it is more important than ever that councils and local authority departments select the right supplier to support their Web Channel Strategy.
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Previous posts
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