GMTV

GMTV is one of the most popular breakfast television shows in the world, reaching an audience of 25 million. With a dedicated following of over 1 million younger viewers tuning in for GMTV'S weekend show, the GMTV website has to handle an average of 2.5 million page impressions a month rising to 1 million a week at peak periods.

GMTV's aims and objectives for implementing a solution were as follows:

• The GMTV editors have to produce an extensive quantity of content every day for the show.
• They are not only responsible for the preparation of their features but also for manually submitting the content onto the GMTV website in HTML, which is both a complicated and time-consuming task.
• GMTV identified the need to implement an application that could simplify the process, reduce the time spent updating the content while maintaining site structure and integrity.

The Solution

The chosen solution would have to ensure that the website remained visually consistent, handling differing media types and eliminating dead links. Based on the nature of GMTV's business and their specific requirements, GOSS recommended the WEBSITE solution

Meeting the requirements

The WEBSITE core iCM technology ensures that vast amounts of content types can be created, maintained and delivered in order to respond rapidly to the requirements of it's target audience thus eliminating the time-consuming task. The added flexibility of the solution allows the GMTV team to generate a variety of innovative ways to engage and maintain the interest of its audience. This enables GMTV to keep the large and varied website topical and informative with the ability for faster communication.

The Verdict

"When you have a website as information rich and up to the minute as GMTV's, you need a reliable, user-friendly application that can quickly and easily process all online content from text to video... The GOSS Website solution does just that."

Cliff Smyth, Website Development Manager, GMTV