Legal Eagles: Client site short-listed for award

A new website launched on 14 February that was developed using GOSS iCM technology has already been short-listed for an award.

The new site for London law firm Bircham Dyson Bell, has been short-listed in the "Best Website" category for In-Brief magazine's "LEMAS 2005", the UK's legal marketing awards.

GOSS client and (channel) partner, Rufus Leonard, the brand development agency, was appointed by Bircham Dyson Bell to revitalise their online presence.

Focusing on their end-user engagement, Bircham Dyson Bell's core objectives for their new website were to re-vitalise their online brand, and to create a unique portal to allow target audiences to learn more about their services, career opportunities and latest news through a lively, colourful and friendly site that responded interactively to the needs and tastes of their visitors.

Rufus Leonard's responsibility was to create the design, the information architecture and to build in a content management system to make Bircham Dyson Bell's website a reflection of the firm's values and vision. Rufus Leonard selected GOSS' iCM technology to meet this objective as it fulfilled their requirements both in terms of cost and functionality.

The site utilises a number of iCM's features to create an engaging experience for the visitors, including; multiple language output, simple navigation structure, Verity K2 search functionality, scrolling news, forms (to search for specific teams/individuals), contact details, and publication downloads.

Bircham Dyson Bell's clients have already praised the new site, with one describing it as being like a "breath of fresh air...clear, extremely informative, very usable"; an independent website audit by Intendance also recommended the site for its "excellent design and usability".

The results of the LEMAS 2005 will be announced at an awards ceremony at London's Grosvenor House Hotel in April. If you would like to cast your vote, please click here (voting closes on 31 March 2005).

About Rufus Leonard

Since its foundation in 1989, Rufus Leonard have become one of the UK's leading brand and digital business consultancies, combining great marketing ideas and technology in the space where organisations must be more effective than ever.

About Bircham Dyson Bell

Central London law firm Bircham Dyson Bell provides a comprehensive range of services to businesses, charities, individuals and the public sector.