Programme
This course will facilitate the formation and implementation of a social media strategy, with lots of useful tips and tricks for those that already use, or are thinking about using social media to engage with their target audience. This interactive course with discussion and practical exercises is aimed at improving the social media activity your business undertakes.
Who should attend?
Ideal for those in communications, marketing, service delivery or public relations roles, who want to structure, improve and understand their social media activity.
How will I benefit?
Upon completion of this course, you'll be able to:
- Understand what to say and how to say it in the social medial landscape.
- The importance of measuring your social media activity.
- The importance of measuring user generated content.
- Identify the best channels to use.
- Identify and understand the best tools to use.
What will I learn?
The workshop covers:
- Setting social media objectives and targets.
- Integrating social media with other digital activity.
- Understanding which channels are best for which message and audience.
- How to structure your activity.
- Managing communities, conversations and reputation.
- Evaluating social media channels like Facebook and Twitter.
- Extending and leveraging your network to drive leads and conversions.
- How to measure social media activity and what to report on.
Your presenter
Jens SorensenJens joined GOSS in 2009 to head up Digital Engagement where he delivers digital marketing strategies, to ensure website optimisation is deployed to client requirements. He specialises in web analytics, social media integration and usability testing and holds the Google Analytics Qualification. |  |
Book your place now
Please fill in the form to book your place. We will send an invoice for payment 30 days prior to the course commencing.
Online course
| Date | Coming soon |
| Location | Online |
| Trainer | Jens Sorensen |
| Duration | 1/2 day |
| Per delegate | £275 |
